Deepfakes 101: What They Are, How They Work, and Why They Matter

Deepfakes are videos, pictures, or audio clips that can give you a real look, made using artificial intelligence. You can use them for fun, or even for study purposes like research. Sometimes they are used to impersonate politicians, world leaders, or Hollywood celebrities to mislead their followers deliberately. 


Keep reading to find out more about deepfakes including how they work, where to make them, etc. 

What is Deepfake?


A Deepfake is the use of a machine (“deep“) learning to produce fake videos and audio doctored to look real that some person or persons did or said something that in fact they did not.


Deepfake takes advantage of computer processing and machine learning, leaving old techniques to achieve advanced audio-video editing and splicing behind shoring things that have never happened. Currently, this is more or less limited to “face-swapping” where the heads of one or more persons are replaced with lip-syncing the desired audio. 

How deepfakes work?


With artificial intelligence, deepfakes can mimic any person's voice and facial features. An audio recording of someone's voice is fed to the software, and the technology makes it say things that the person might never have said. 


Deepfakes can mimic someone's facial movements from the fed video or even just a picture of their face. For example, you use Wefaceswap website to create creative content. All you have to do is upload material, upload face, and generate high-quality content. 


A lot of deepfake videos or pictures can look so strange that you can easily judge that these are imitations. Sometimes they look quite realistic. This is because of continuously evolving technology, which is improving results day by day. 


Sometimes deepfakes are also great for fun. Many people have seen such AI-generated videos that they enjoyed with their friends. 

When Deepfakes Matter?


Researchers at the University of Southampton say that this technology can be helpful in efforts to make people hear their voices if they are no longer able to speak, often due to some medical condition or treatment for one.


Deepfakes are also used for research purposes to create video and audio clips related to research work. 

Why deepfakes can be dangerous?


AI-produced videos could be used purposely to make other people believe what has not happened. Deepfakes can be used maliciously to spread disinformation and to tarnish anyone's image. 


Deepfakes may mislead followers of a famous person, or a politician with a video or audio of something they never said. It can badly influence whom to vote and make important decisions. 


Sometimes deepfakes look so realistic that it becomes difficult to differentiate if a video is real or not. 

Why Wefaceswap for Deepfakes? 


Wefaceswap is a powerful website for creating content with generative AI. You can get high-quality results easily and quickly by uploading material, and your face. 


Wefaceswap offers three packages: free, creator, and creator pro. Every package varies by credits, image swaps, and videos. Creator package costs $ 19.99/month with 50% off on the first month. While Creator Pro is for experts that costs $ 49.99/month.